Paid target
PPC Management
The ability to target customers online with such precision and specificity is regularly overlooked when compared to other marketing channels. When combined with expert research, planning, and creativity, Paid Targeting can deliver exponential revenue growth. Marketing Time consultants typically focus on two forms of paid targeting: paid posting on Google Adwords and social media. Once campaigns are launched, the work doesn't stop there: daily iterations are required to continually optimize campaigns to increase conversions and return on investment. Sometimes it is more important who not to target than who to target.
Google Ads
Google Adwords is one of the most effective and tracked PPC channels. More than 3.5 billion searches are made on Google every day, with customers looking for answers to questions, solutions to problems, and products/services to purchase. Marketing Time, a Google partner, starts all PPC campaigns with deep competitive understanding and market research, generating revenue from customers who already have purchase intent. Maximizing your PPC budget is a priority, and who not to target is just as important as who you target.
Facebook Ads
Facebook's paid targeting puts hyper-targeted advertising directly into the hands of potential customers. Targeting can include elements such as gender, interests, location, and even life events such as birthdays or anniversaries. Paid targeting on Facebook can be used to grow your audience, drive traffic to your website, or generate leads directly without leaving the Facebook platform. Facebook is particularly effective for certain demographics and product types.
LinkedIn Ads
LinkedIn is the world's largest business network with a professional and educated audience. Advertising on LinkedIn is widely known as expensive, but this is not true.
Targeting professionals based on their role in the company and the industry they represent, PPC campaigns are highly targeted and highly relevant. Campaigns begin with competitor analysis and market research. Combined with professional copy and creative, Marketing Time customizes LinkedIn advertising campaigns to dominate your competitors and generate leads.
Instagram Ads
Instagram advertising provides the same level of expert demographic targeting as Facebook because they share a database. However, Instagram on average attracts 58 times more engagement than its sister platform. Instagram typically has a younger, more engaged audience, and Instagram content is almost exclusively consumed via mobile devices.
Instagram is the platform of choice for e-commerce brands thanks to its direct integration with platforms like Shopify.
Marketing
Hyper Targeted
Professional Network
Engaged Audience
Evoking Emotion
Tailored content optimized for mobile devices to targeted audiences with the sole purpose of attracting and retaining customers. Consistently create and curate relevant, valuable content with the direct goal of changing or improving consumer behavior. Primarily a social content agency creating content that is shareable and evokes emotion. Award-winning campaigns drive our clients' ongoing success through the consistent creation of premium content.
Instagram
It is important to keep your brand front and center, increasing the number of people who follow your business and see your product online, increasing conversations and referrals to your business. Our in-house specialist consultants engage with your target audience through innovative technologies and ideas to maximize the reach of your content by increasing subscribers.
Facebook
Tailored, mobile-optimized content for your target audience with the sole purpose of attracting and retaining customers. Consistently create and curate relevant and valuable content with the express goal of changing or improving consumer behavior, leading to increased loyalty and recommendations. A strategy of content that is shareable, enjoyable and emotive is at the core of a business's social media strategy.
LinkedIn
Powerful analytics tools combined with our proprietary OCMX information provide deep insight into your customers' current and future behavior. ROI-based data provides factual information to formulate an effective social marketing strategy. Having a clear understanding of who is currently viewing your content, your competitors' content, and where your future customers are transacting online is critical to effective targeting and ROI.
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