Google Adwords is one of the most effective and tracked PPC channels. More than 3.5 billion searches are made on Google every day, with customers looking for answers to questions, solutions to problems, and products/services to purchase. Marketing Time, a Google partner, starts all PPC campaigns with deep competitive understanding and market research, generating revenue from customers who already have purchase intent. Maximizing your PPC budget is a priority, and who not to target is just as important as who you target.
Facebook's paid targeting puts hyper-targeted advertising directly into the hands of potential customers. Targeting can include elements such as gender, interests, location, and even life events such as birthdays or anniversaries. Paid targeting on Facebook can be used to grow your audience, drive traffic to your website, or generate leads directly without leaving the Facebook platform. Facebook is particularly effective for certain demographics and product types.
LinkedIn is the world's largest business network with a professional and educated audience. Advertising on LinkedIn is widely known as expensive, but this is not true.
Targeting professionals based on their role in the company and the industry they represent, PPC campaigns are highly targeted and highly relevant. Campaigns begin with competitor analysis and market research. Combined with professional copy and creative, Marketing Time customizes LinkedIn advertising campaigns to dominate your competitors and generate leads.
Instagram advertising provides the same level of expert demographic targeting as Facebook because they share a database. However, Instagram on average attracts 58 times more engagement than its sister platform. Instagram typically has a younger, more engaged audience, and Instagram content is almost exclusively consumed via mobile devices.
Instagram is the platform of choice for e-commerce brands thanks to its direct integration with platforms like Shopify.